Sales.
We offer a tailored sales service focused on identifying the most appropriate route to market for each property. Whether the priority is speed, discretion, or maximising value, we advise on the best strategy for the circumstances and manage the entire process from start to finish. As an independent consultancy, we provide clear, objective advice and hands-on support throughout.
Our approach.
Selling a property isn’t just about listing it—it’s about understanding its context, purpose, and potential. At Edwards & Co, we take a considered, strategic approach to sales, focusing on what will deliver the right result for each individual client.
We don’t rely on standard marketing formulas or pre-set routes. Every instruction begins with a clear understanding of the client’s goals and the property’s unique characteristics. From there, we design a sales strategy that fits—whether that means a discreet, selective approach or wider market engagement to generate competitive interest.
As an independent consultancy, we act with clarity and purpose, free from external pressure. We collaborate with experienced agents and trusted professionals, managing the process closely to ensure the property is presented, priced, and positioned correctly.
Above all, our service is built on judgement, not volume. We offer guidance you can trust, and a sales process shaped entirely by your objectives—delivered with care, precision, and attention to detail at every stage.
To find out more, or to discuss a property, please get in touch.
Frequently asked questions.
Do you sell property directly?
No, we are not estate agents. Our role is to act independently on your behalf—advising on the best sales route and managing the process from start to finish. We work with carefully chosen agents, auctioneers, or off-market specialists as needed, but we handle everything under a single, transparent fee so you’re not paying multiple parties for overlapping services.
How do you decide the best route to market?
We assess each property and set of circumstances individually. Factors such as market conditions, timeframe, property type, and your priorities (e.g. discretion, speed, or maximising value) all influence our recommendation. Our aim is to identify the most effective and appropriate sales strategy for your situation.
Can you assist with preparing a property for sale?
Yes. We can help coordinate any necessary works to present the property in the best possible light, from basic clearance or maintenance to more substantial improvements where appropriate. We work with trusted contractors to ensure everything is handled efficiently and with care.
Who do you typically work with?
We work with a range of clients—from private individuals and families to professionals acting on behalf of others. Whether you’re selling a main residence, investment property, or managing a portfolio, we tailor our approach to suit your needs.